Roblox analyzed the Lobloc Platform statistics in 2022 and released the remarkable data and trends of the Rowlocks community on the 10th.
■ Average number of global daily activity users exceed 56 million... more than half of users over 13 years old In 2022, the average number of global daily activity users in the Rowlocks community exceeded 56 million, an increase of 23% year-on-year, and the fastest growing users from 17 to 24. At present, more than half of Lobloc's users are over 13 years old.
■ TOP5 experiences that Korean users visit the most... more than 70 experiences in the world have 1 billion visitors records In 2022, Korean users visited the Rowlocks Experience TOP5, △ Bed wars △ King Legacy △ Adoption! (Adopt Me!) △ Pet Simulator X (All Star Tower Defense).
In addition, as of the end of 2022, more than 70 experiences recorded 1 billion visitors, and more than 20 experiences were more than 1 billion visitors in 2022 alone. Among them, in December last year, world-renowned pop artist Mariah Carey held a popular role-playing experience 'Livonia', including 'Doors' and 'EVADE', etc. Experience was noticed.
■ It shows 5.8 million experiences for a year... Anyone can have a chance to create a Lob locks Vision acceleration In 2022, Rowlocks accelerated the vision of supporting anyone from beginner creators to large-scale development studios. In 2022, a total of 5.8 million new experiences posted on the platform during the year, which is more than 15,000 per day.
Rowlocks is a free tool for developers and creators to develop, publish, and operate a three-dimensional experience to support the development of developers and creators. The new design and improved features have been added to further develop.
■ 21,000 experiences more than 10,000 hours of participation time record In addition to 21,000 experiences with more than 10,000 hours of participation time, 48 experiences recorded more than 100,000 hours of participation time, with more than 100,000 hours of participation time of more than 100 million hours. In addition, 5.9 billion friend requests were accepted, and an average of 2.1 billion chat messages and 111.3 million platform chat messages were sent out.
■ 'Avatar', which has established itself as a means of self-expression... Avatar updates a total of 176.8 billion times In 2022, 569.8 million Roblox users updated their avatars, and the avatar developed further as a means of self-expression.
The Avatar update, which was implemented for one year, was a total of 176.8 billion circuits, up 11.8 billion times from the 165 billion won in 2021. As an indicator of the importance of virtual fashion in the platform, 80.4 million avatar items were produced by the Rowlocks community, and 1.8 billion avatar items were traded. In addition, more than 115 million users have owned an item using layered costumes since Rowlocks introduced 'Layered Clothing', which supports ultra-substantial 3D outfits in April last year. Layered dress is a 3D costume system that allows you to wear costumes and trinkets naturally and adjust freely according to various avatar types.
■ More than 100 brands in various industries launched virtual activity on Loblocs Brands in various fields are connected to millions of people through Lob locks, and in 2022, more than 100 brands have been branded on the Rowlocks platform. Spotify introduced Spotify Island, including K-POP-themed K-PARK, and Tami Hilfiger, FIFA, NFL, etc.
Launches the experience on the blocks platform and communicates with tens of millions of users. Rowlocks provides the brand's interesting activities and virtual items, raising the new level of online connection activities to a new level.
In addition, famous global artists such as Elton John and Mariah Carey have also communicated with fans in a new way through interesting immersive experiences on the Rowlocks platform. This trend continued in 2023, and in January, a special virtual concert was held in the domestic K-Pop artist NCT 127 degrees Lob locks.
David Kabuki founder and CEO of Lobloc said, 2022 was a wonderful year for Rowlocks, and Rowlocks positively re-creates the way people gather together. It is being implemented by making it possible to enable deeper expressions, communication, and immersion, he said. There is a new opportunity to connect 1 billion people in a positive and manners.
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